Yearly Archives: 2010

It’s not about features, or product differentiation, sales pitch or social events. It’s about credibility baby! That’s the most important quality you can demonstrate to your new and existing customers and prospects. They will love you for the other things, but in the end they know that their future will depend on your credibility and not simply the other “things.” Isn’t it compelling that credibility is the one quality that can significantly determine whether someone will chose to buy from us or indeed play with us?. Continue reading →

This story is about a wealthy and selfish Landlord who had in his care one of the most productive group of slaves at the time. The Landlord was considered to be the “Master” by all the slaves. His slaves numbered over five hundred, and it was their responsibility to maintain his large estate. One day the Master instructed six of his slaves to wake at dawn to pick all the oranges from the trees and take them to the fresh market where they were to be sold. Fortunately for the slaves all the oranges were profitably sold that very same afternoon. The Master was quite pleased because he had made a substantial profit from the sale that day, but as usual none was passed on to the slaves. Nigel, one of the younger brave slaves however asked the Master for a few pennies to purchase some oil to make a special type of family bread. The Master was appalled. He turned glaring at the young, promising slave with scorn. Continue reading →